Digital marketing for business
We all know how digital marketing is booming in today's world.
And traditional marketing is doing down nowadays and it's very costly and not effective.
How can we use digital marketing for business
In earlier days the business or company those are big can spent a large amount of money on traditional advertising like hoarding, banners, poster and many more.
But due to the small budget small business can't get their advertisement at the desired place.
In today's age where each and every people have access to the internet and social media platforms, they can easily hook their target audience.
And sell their products, services and if not the companies can make them their customers by repetitive targeting.
So, let's get staring into the point.
There are several social media platforms like Facebook, Youtube, Instagram, TikTok, Linkedin, Quora, Medium and many more.
All these social media platforms are free.
You can easily use these platforms to build your brands and don't have to pay even a single penny.
1. BUILD TRUST
There are lot many brands or companies in social media how you can be different from them if they are offering the same product is TRUST.
Don't look for competitions or what they are doing.
You need to build your own brand.
For that, you need to put more valuable content or add something value in your customer's life.
Such that they will trust you.
2. STRATEGY
The strategy of getting customers organically and not investing a single penny is making videos about your business, services and products.
- How it will help your customers
- How it will bring an impact on their life
- How your product is more effective
- Teach them about your products
Most important things in this marketing are you need to convey a story, a change that your products bring in customers life.
And another thing is that OFFER many people purchase just because of the offers they get.
This doesn't mean that you will deliver them anything.
Gary Vee's Jab jab hook rule
This rule says that you need to deliver more and more valuable content for free no matter what.
But don't expect something you will get when you are giving.
After a period of time, you will see that you will build an audience that will agree with you value your opinions and admire you.
Then there's the right to hook them with your product, services.
But after that doesn't mean that you don't need to put value in their life you need constantly put value in their life through content or anything.
In order to build your brand or to sell your products or service, you need to do these things:-
1.Research about your target audience
First, find where your target audience is actively present then make your social presence in those platforms.
Then Jab them with your content.
2.Type of content
Understand what type of content your customers more likely to engage on.
It's all about tried and error method you need to put a different kind of content in order to know which content your audience is interested in.
And give them what they want
3.Engage with your customers or viewers
As a brand you need to solve their problems engage with them by going live, QNA comments all those things through which you can know their pain points.
4.Pitch them
After providing so much value to your viewers or customers they will trust you and they will have faith in you.
Then you can target them or pitch them with your products and they will buy it from you.
Conclusion
People who think that all these things are just short term things than these aren't your thing.
Yes, you will get traffic or sales by paid advertisements but that will no longer last and people will not trust you.
To build a brand you need to build trust in your customer's eyes.
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